Since the beginning...

My passion for data, knowledge, and comedy stems from a childhood of playing librarian, reading the encyclopedia for fun, and creating spreadsheets of all my belongings.

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Salesforce.com Help

Articles and ideas to help administrators and marketers better utilize their Salesforce.com implementation.

Marketing Automation

Tips and tricks to help marketers better utilize their marketing automation platform or e-mail marketing database.

Awkward Encounters

Learn about how awkward I can be and why it's so funny.

About Alison

Learn more about my background and upbringing in data analytics, automation, and reporting.

"The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy...spend all of your ammunition where it counts." Claude Hopkins-Scientific Advertising (1923)